After completing Chapter
10, the Cathedral student should be able to:
Explain how television has dramatically
changed American political campaigns since 1948.
Describe how campaigns for public
office are organized.
Discuss the importance of "undecided"
voters in a close election, and why campaigns may influence enough voters
to decide the outsome.
Explain that to a great extent
a candidate's campaign themes are shaped by the candidate's status, i.e.,
incumbent, political heir to an incumbent, or candidate of the "out party."
Analyze the role of "bread-and-butter"
isues and foreign ploicy issues in political campaigns.
Evaluate the impact of televised
debates on presidential elections since 1960.
Explain how political candidates
are "packaged through television adversiting and discuss some of the consequences
of this practice.
Assess the importance of press
coverage in shaping voter perceptions of candidates and influencing the
fortunes of political candidates.
Discuss the problems resulting
from the growth and power of political action committees.
Chief,
I acknowledge that I have
reviewed the above Learning Objectives for Chapter 10, "Political Campaigns
and Candidates."
